Steve Bruce has blasted his former club Norwich City for their pursuit of Ireland star Robbie Brady, labelling the club's bid for Brady "embarrassing and unsettling".
Brady is in demand following Hull City's relegation from the Premier League and Norwich have made three bids, the latest a bid of £3million, for the Dubliner.
But that offer has angered Bruce.
"Norwich have come in with bids for Robbie Brady but I have to say they've been embarrassing," Bruce said.
"The supporters should know the truth and Norwich came in two weeks ago with a bid of £2m, £2.5m and then £3m. That's ridiculous for someone who is 23, has played two years in the Premier League and has become a regular international.
"When we've just got almost twice that for Tom Ince (sold to Derby for £5m). It doesn't make sense. We paid £2.75m for Robbie and that was three years ago.
"This can unsettle players, do this, that or the other, and it's all part of the game. But Robbie Brady will not be going for anywhere near that."