RIGHT now, David Moyes, Ed Woodward and every distraught Manchester United fan watching their season stutter towards nothing in particular sustain an almost desperate belief in the power of hard cash.
They watched their team huff and puff and play reasonably well against Arsenal. They watched Juan Mata, Wayne Rooney and Robin van Persie on the pitch together but after that, there wasn't much to get excited about in Moyes' line-up.
Contrast that with Arsenal fans who have had nearly a decade of empty promises and a manager who believes that spending money is a sin, but are sitting pretty at the business end of the Premier League and have a much stronger squad than Moyes inherited from Alex Ferguson.
Cutting edge players of the moment like Ozil and Cazorla are the cream on top and both cost a few quid when Wenger finally opened the cheque book. The market will continue to rise.
Yesterday afternoon, CEO Woodward stood up in front of shareholders to give a run down on Manchester United's quarterly financial performance and spoke quite a lot about big wedges of loot and how the club was about to do some unprecedented buying.
This, in turn, was an answer to Roy Keane who stuck a boot into Alex Ferguson when he spoke about cutting corners at the club and the very obvious consequences which have left Moyes thrashing around like a novice.
While Chelsea, Manchester City, Spurs and, more recently, Arsenal and Liverpool were looking for big ticket signings, Ferguson was foostering around hoping young lads like Federico Macheda, twins Fabio and Rafael, Chris Smalling and Wilfred Zaha would somehow plug some gaps.
Rooney had some interesting thoughts on the matter but his stark questioning of Manchester United's ambition at a time when the noisy neighbours were offering huge incentives for him to cross town was soon forgotten when he had signed his new deal.
Woodward quoted Liverpool when someone asked about the potential damage non-qualification for the Champions League next season would do. He shrugged and pointed out that Manchester United's brand awareness was not created in a day and would not disappear in a day.
On the face of it, Woodward has a point and Manchester United could plough on for a while and still hold onto to their position among the most financially flush clubs in the world but eventually, the numbers will turn and the well will go dry. The club is more than £350m in debt and that cannot be forgotten by Woodward, the Glazers or indeed Moyes.
Of all clubs, Manchester United is the one which provides the best example of what happens when a legend quits and the transition to something new is handled badly.
No better place than Old Trafford to hear tales of years of unrequited passion for football's biggest trophies.
Woodward should read any book about Matt Busby and understand that success is a fragile thing and Manchester United could wait another 10 years before they win a trophy.
How would 10 years without Champions League football sit with the 'prawn sandwich' brigade, Keane's favourite people?
They can throw money at the problem but the real question for everyone at Old Trafford, the one that many dare not speak, is that no amount of money will help Moyes grow into a job which is just too big for him.