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Liverpool 'evolution not revolution'

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LONG ROAD: Jordan Henderson. Photo: REUTERS

LONG ROAD: Jordan Henderson. Photo: REUTERS

LONG ROAD: Jordan Henderson. Photo: REUTERS

Former chief executive Ian Ayre believes all-conquering Premier League leaders Liverpool are benefiting from continual evolution and owner John W Henry's desire to become perpetual winners.

It is nine-and-a-half years since what is now known as the Fenway Sports Group completed their takeover at Anfield and helped inject life back into a great club on their haunches.

Liverpool were struggling for results on the field and an identity off it, yet Jurgen Klopp's men are now the poster boys for Premier League success. Now just weeks from clinching their first league title since 1990, Ayre is proud, but not surprised, by his former club's continued rise.

"I am and was hugely proud of my 10 years at the club," the ex-Liverpool chief executive, who left the club in 2017, said.

"I am most pleased for all the people still there who were there with me, who made a huge contribution to what is going on today, and some who moved on.

"I feel that from the time FSG arrived and the process from Kenny (Dalglish), Brendan (Rodgers) and Jurgen, it's been an evolution not a revolution.

"So many good people have made a contribution to the club's return to glory and I think that says a lot about having a plan, staying on track and recognising that as the Beatles said 'it's a long and winding road'.

"Even looking at the team week in week out now, people like Jordan Henderson have had a long journey and others, like (Steven) Gerrard, (Luis) Suarez, (Philippe) Coutinho and many others, might not be around but they played their part in building the whole thing up. John Henry told me right at the start 'we want to build this up to win - and keep winning'. I'd say he's kept his word."

Liverpool made a pre-tax profit of £42million last year despite a record £223m investment on players. The top line is well below the record £125m profit for 2018, but the rewards are being felt on the pitch.


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