PREMIER League chief executive Richard Scudamore believes England's top-flight clubs will be better able to compete in Europe following the announcement of a recession-busting live television rights deal.
The Premier League yesterday sold the TV rights for the seasons 2013/14-2015/16 to Sky and new broadcast partner BT for the combined total of £3.018bn.
The staggering new deal represents an increase of £1.245bn on the current partnership with Sky and ESPN and destroys any suggestion that the Premier League's bubble has burst.
Under the new deal, the team that finishes bottom of the league will earn roughly the same as title winners Manchester City earned this season.
"This will take our clubs up a notch closer to those clubs who benefit from the individual selling model, say in Spain," Scudamore said.