NORWICH boss Paul Lambert was left to reflect on another "big moment" which did not go his team's way after West Brom recorded their first Premier League win of the season at Carrow Road.
Peter Odemwingie's early goal proved enough to give the Baggies all three points after the Nigerian capitalised on a mix-up between Ritchie de Laet and rookie keeper Declan Rudd, in for the suspended John Ruddy.
Norwich, now without a victory in four league games, had a few half-chances but did not really test Ben Foster -- and would have been out of contention with 15 minutes left but for a fine penalty save from Rudd.
However, as the hosts poured forwards in stoppage-time, striker James Vaughan was flattened by an apparent stray elbow from Baggies defender Gabriel Tamas at a corner.
The incident was missed by referee Mark Halsey but could have brought a red card if viewed as intentional, not to mention a chance of redemption for the home side from the spot.
"The big moments in games you have got to get right and more often than not, we never got that big moment," said Lambert, who revealed Vaughan need a trip to a specialist to sort out a severe gash to his lip.
"The penalty given against us was pretty soft, considering what happened to James.
"I have seen it on tape and he has caught him. It is not great, that is for sure."
Lambert, though, admitted his side had put themselves on the back foot after a long ball from Nicky Shorey caught the Norwich rearguard cold.
Ritchie de Laet's header did not reach a hesitant Rudd and Odemwingie nipped in to poke the ball into the far corner. "It was a poor goal to lose two minutes in, but we came back really strongly," he said.
"I could not fault the lads for the way they played.
"We are still learning, but I am not despondent about the level of performance.
"However, you cannot give teams a goal start, because then you are chasing your tail."
Baggies boss Roy Hodgson felt his team had done it the hard way. "We made life a lot harder for ourselves than was necessary," he said. "It is, though, nice to know we do not necessarily crumble in those situations."