It didn't take long! Jose Mourinho warmed up for the new season with a stab at his big-name management rivals, who he claims are running scared.
Challenging the top clubs to declare their ambitions for the season ahead, Mourinho wasted no time in nailing Manchester United's colours to the mast.
"We feel that we are candidates to win the title. We know that not one or two or three more than that have the same ambitions. We cannot speak differently. We want to fight for the title," he said.
"At the end of the season if we are not champions because someone is better than us then great, that's football," he said.
"But at Man United Football Club you cannot say differently, we have to fight for the title.
"Many more think the same way as us but they are afraid to say it. They prefer to play a defensive game in words. They prefer to hide or to play defensively with the words.
"That's not our way. I don't think that's Man United. I think Man United has to say 'we want to win the title'."
Mourinho seemed to take a swipe at David Moyes and Louis van Gaal when he was asked about the last three seasons and what would change under his leadership.
"Professionalism, that's for sure. We are not here to have fun or enjoy the sunny weather. We are here to work and to give everything for the club. That's the way.
"Apart from that, football is football, you can't promise things. You can promise what you want and you'll do everything to achieve your goals. But every Man United fan around the world can be sure that everyone here works hard at the training ground."
Those fans will have to wait for a first glimpse of Paul Pogba who is suspended for the season opener against Bournemouth tomorrow.
"I don't think about him, I don't think about injured or suspended players so I forget Paul for a few days. Tuesday he will be ready to play," he said.