What a difference a week makes. Ahead of their game at Burnley last Sunday, Brown Ideye was the biggest waste of money in West Bromwich Albion history, a £10m flop signed last summer without Alan Irvine, the club's previous manager, having seen him play.
On Saturday, after spearheading Albion's push into the last eight of the FA Cup, the Nigerian is on his way to becoming a cult hero at The Hawthorns.
After scoring against Burnley and Swansea, Brown (pictured) added two more in Albion's comprehensive victory over West Ham as the five-time winners reached a first quarter-final since 2008.
The irony of Ideye's impact will not have been lost on West Ham manager Sam Allardyce. Had Tottenham not blocked his deadline-day move for Emmanuel Adebayor, Carlton Cole - waiting in Albion's training ground - would have joined West Brom and Ideye would probably have left for Qatar.
Ideye looked a player reborn here, combining impressively with Saido Berahino, and for his delighted manager, Tony Pulis, he is "like a new signing". The Welshman added: "People ask me what the difference is, and it is confidence - he has scored a goal and there is a weight off his shoulders and he has just gone from strength to strength."