Jermain Defoe has brushed off speculation that he could leave Sunderland next month amid interest from West Ham.
The 34-year-old's eight goals to date this season have once again kept the Black Cats in with a chance of escaping the drop from the Premier League, and his feat has not gone unnoticed elsewhere.
However, Defoe, who arrived on Wearside in a swap deal with Jozy Altidore almost two years ago, remains relaxed about the situation.
He said: "There's going to be speculation because, let's be honest, the people that score goals are wanted.
"Over the years, anyone that has scored goals has been talked about in terms of moving to different clubs. I think it's just part and parcel. The players don't really get involved; you just get your head down and you play football.
"It's a good feeling to be wanted, but when you're playing well and scoring goals then you must be enjoying being at the place you're at."
Moyes is convinced Sunderland can fire themselves out of relegation trouble if his players give Defoe a helping hand.
Both Moyes and chief executive Martin Bain have signalled their intention to resist any attempt to lure Defoe away from the Stadium of Light next month.
In the meantime, the Black Cats will attempt to ease themselves out of the drop zone today with a difficult trip to Turf Moor, where promoted Burnley have collected 19 of their 20 points to date this season.
Moyes said: "You might not necessarily pick out loads of individuals, but you'd pick out a good team and that's what makes them dangerous."