Captain Scott Brown hopes Celtic's decision to subsidise tickets for Hoops fans going to Kilmarnock on Saturday will bolster the travelling support and help win three crucial points.
The Parkhead club will pay £6 towards every adult ticket purchased for Rugby Park, which means supporters can see the game for £20 instead of £26.
Celtic's 2-1 win over Partick Thistle on Saturday ultimately kept them one point clear of second-placed Aberdeen at the top of the Ladbrokes Premiership, and Brown is hoping to have as many fans as possible travelling down the M77 to support the team.
Brown told the club's official website: "This is a great move by the club and I am sure it will be welcomed by our supporters.
"We hope it will allow even more fans to come and back the team at Rugby Park.
"Our supporters are everything to us and it is a privilege to be able to play in front of such a large and passionate support everywhere we go.
"We saw it on Saturday at Firhill and felt the difference a huge travelling support can make.
"We respect and value the huge commitment our fans make in supporting the team and we are so grateful for everything they do for us.
"We were delighted to win such an important game on Saturday and now our total focus is on achieving another win at Kilmarnock."