Domenico Pozzovivo's Giro d'Italia stage 3 crash has raised questions of unnecessary television intrusion in crisis situations.
The Italian rider, who finished fifth overall last year, crashed at about 40 kph on the descent of Barbagelata and was filmed in close up as he lay unconscious for several minutes before being taken away on a stretcher by ambulance.
Concerns that the crash could have proved fatal, in the way Belgium's Wouter Weylandt died in 2011, caused many in the sport to question the ethics of detailed filming in such circumstances.
2013 Tour de France winner Chris Froome commented on Twitter: "Is it really necessary to show these images? Have some respect for the rider and his family."
Pozzovivo, who received 25 stitches to a cut around his eye, says he hopes to be back for the Tour de Suisse.