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Tee-off for €2m boost

THE success of Irish golfers Rory McIlroy and Shane Lowry is expected to lure UK golfers to Ireland as a new marketing group specifically focuses on sports tourism.

A new golf marketing group promises to roll out the red carpet to UK golfers in a bid to deliver a €2m tourism boost to the South, East and Midlands regions of Ireland.

The group, Club Choice Ireland, which comprises golf clubs and resorts, hotels and travel operators, was launched by Minister for Transport, Tourism and Sport Leo Varadkar at an event held at St Helen's Bay Golf Resort, Rosslare.