A win for Matthew Macklin against Jorge Sebastian Heiland on November 15 would guarantee more big-time boxing events for Dublin.
"It's is not a one-stop shop for us here on November 15," insists Matchroom promoter Eddie Hearn. "We're going to come back in the spring and come back in the summer.
"The way to ensure that is to put on a great card, have it packed-out and for Sky to say, 'What a great night'.
"I believe Matthew has got world titles in him, certainly word-title shots," says Hearn. "But he has to beat Heiland."
"This is a 50-50 fight with Heiland," he stresses. "It's a big test for Matthew. If he loses, the dream is over. He couldn't come back thinking of world title opportunities."
Matthew Macklin (31-5, 20 KOs) knows what's at stake against Jorge Sebastian Heiland (24-4-2, 12 KOs) in their WBC world title eliminator at the 3Arena.
"I'm under no illusions as to the magnitude of this fight, what it means if I win and what it means if I lose," says Macklin (32).
"If he wins, it throws him into a world-title fight. For me, I've rebuilt since the (Gennady) Golovkin loss with two wins back-to-back. But this is the first really meaningful fight."
"I wouldn't be putting myself through this, making sacrifices, if I didn't genuinely believe I can become a world champion."
Eddie Hearn knows what's required of Macklin. He said: "Matthew has got to be sharp and show desire.
"He's got to go into the trenches. Sometimes when you've been in the trenches time and time again, when you've got to back, what kind of desire have you got? That's why it's such a big test for him."