Promoter Eddie Hearn is not shy. He hailed the IBF and WBA World Super Middleweight re-match of Carl Froch and George Groves as "the biggest fight in British boxing history".
He said he was talking to a number of football clubs about the possibility of staging the event in a stadium. He's since cut that down to two, Wembley and the Emirates.
Hype aside, wherever the fight goes ahead on May 31, the interest is going to be huge.
Ringside readers will recall that prior to the first bout, I spoke to Groves' coach Paddy Fitzpatrick, a trainer I regard as being one of the best. Paddy wasn't making any rash claims but reckoned underdog Groves could win.
Nothing he's seen since has convinced him to change his mind. Paddy's observation is that Froch likes to conserve his energy until upping the pressure from the sixth round. "He's a six round fighter," he insists. "He's not a twelve round fighter. He's going to be made to work because George will be on him from the start."
ORMOND WINS BUI'S BEST BOXER AWARD
The Boxing Union of Ireland produced very worthwhile engraved plates, complete with the BUI logo, the figure of Cú Chulainn, for their 2013 Awards which were presented at the National Stadium on Saturday.
Stephen Ormond received the Best Boxer award and the Best Trainer award went to Paschal Collins. Marco McCullough's father collected his son's Best Young Boxer award and Ricky Hatton presented Stephen Reynolds and Declan Trainor with an award for the Best Fight.