A graphic designer is considering a new career after repeatedly being mistaken for under-fire England boss Fabio Capello.
Mike Coats (53) had his holiday in Bournemouth, Dorset, interrupted by concerned well-wishers.
He and wife Marion were the first to hire out a beach hut before the World Cup after it had been turned into a shrine for the national football team by tourism chiefs.
The timber hut was painted in the colours of a St George's flag and numbered 1966 by the local council as a way of backing England in the tournament.
But Mr Coats stunned sunbathers who thought he was the real thing, coming up to shake his hand and ask for autographs.
One elderly couple wished him good luck for the remaining England matches -- even though the real Fabio was thousands of miles away at the World Cup in South Africa.
The bizarre experience has led Mr Coats to consider swapping his day job to become a full-time lookalike.
Mr Coats, from Yeovil, Somerset, said: "I have been aware that I bear a resemblance to Fabio Capello for a while but haven't thought anything of it. But it felt like almost every other person who walked by our beach hut either did a double take or came up to ask if I was him.
"One elderly couple even thought I was him and wished me luck. I didn't want to disappoint them so I played up to it a little bit and mumbled something in broken English."