KILKENNY/TIPP may have a familiar All-Ireland ring to it, but Sunday's seasonal climax is different for one obvious reason.
For the first time in exactly five years, the Cats will start a championship match in the role of underdogs.
Not since the 2006 decider, when Cork were 8/11 favourites with Boylesports to complete an All-Ireland hat-trick, have Kilkenny been ranked as outsiders by the bookmaking fraternity.
On that occasion, they were 7/5 to upset the defending champions; at the time of going to press they are 6/4 to topple Tipp in 70 minutes. The latter are 8/11 -- an ominous carbon copy of Cork in 2006.
This contrasts with 2009, when Kilkenny were 2/5 to win in 70 minutes, and last year when they were 4/11 to topple Tipp.
Boylesports PR spokesperson Nicola McGeady revealed: "Punters seem to be latching on to the extremely unusual situation of Kilkenny being 6/4 underdogs for Sunday's final.
"At the moment, most of the serious money is for the Cats to defy this tag and I see the prices evening up the closer we get to throw-in."