SHANE O'Brien is at The Red Cow Moran Hotel. The place is busy.
Big posters for the June Rodgers Christmas Show.
But there's serious business going on far away from the stage. The new Dublin senior camogie management team are being unveiled.
The click of cameras. The flash of bulbs. A plate of optimism with the tea and coffee.
All-Star, Danny Sutcliffe, comes in with his hurley. He's the team's ambassador.
Shane is the boss man. He fell in love with the craft when he was just a tot. He was only four or five when his father began training him at the Cabinteely club.
A year later, John Bailey, then manager of the Dublin U21's, coaxed him to Cuala.
He has been there ever since. He played senior hurling for Cuala for over a decade. "So many great names. The likes of Damian Byrne, Colman O Drisceoil and JP Byrne, who is now on the senior management there," he says.
This season, Shane played on the team that won the AHL Division 9 League. He hopes to continue playing next term. "John Treacy is my manager at Cuala, and he's also part of my Dublin management team, so I'll have to keep him happy," he smiles.
Treacy was the only member of the management unit missing from the photo-shoot. The former Dublin full-back and captain was away on business.
Last term, Shane was coaching the Dubs: "Colum King brought me on board, and I am grateful for that. It was tremendous working with Colum and the group.
"Granted, the results did not go our way, but it was still enjoyable. Colum and everybody put so much energy into it.
"We drew with Tipperary. That was our best result. The players were thrilled. It gave the girls an appetite. It was an encouraging display, and it showed the players what they are capable of.
"We'd like to build on results like that. I'm very excited about the challenge, but realistic too."
Shane's management team is the talk of the parish - Shane Dalton, Michael O'Grady and Treacy.
Then there's the former World number 7 squash player, Derek Ryan, who still looks fit enough to take on the best of them.
Shane feels that securing Michael O'Grady's services was quite a coup.
"He was a manager I always looked up to. If you travelled the length and breath of the country, you'd do well to find somebody of his calibre. He's a huge, huge addition to our squad, and we are delighted to have him on board," he added.