WATCH your house is a familiar cry on the Firhouse Road.
Now the Ballyboden St Enda's U13A footballers have been sponsored by Sherry Fitzgerald.
It's a further boost to Jack Donaghy, his management team and the talented squad.
They have been in bristling form in Division 1, winning five out of six matches.
The run has taken them to second position in the table, two points behind Castleknock.
There's no lack of quality in the division, and Boden's only defeat came against Castleknock.
The sponsorship has been welcomed by Boden chairman, Brendan Moran.
And it's another success for the club's Sponsorship Manager, Danny Griffin, Boden's slice of Kerrygold. No club in Ireland has a better Sponsorship Supremo than Danny. Carole Ross of Sherry Fitzgerald took time out to arrive at Pairc Ui Mhurchu to sign the cheque.
Danny had the kettle singing.