IT wasn't on Morning Ireland, but it had a big audience just the same. That was the draw for the Dublin Adult Camogie Championships.
All eyes were on the spin of the balls for the Maura Brady Cup. That's the Senior 1 Championship where the holders, Ballyboden St Enda's, are in Group 1 with Naomh Bríd, Na Fianna and Erin's Isle.
Boden are chasing history - the six-in-a-row. No team has achieved that before in the Dublin Championship.
The girls from Páirc Uí Mhurchu equalled Marino's record last season by winning the five-in-a-row.
It was a wonderful accomplished by the squad and their management team of Richie Sweetnam, Philip Larkin, Bernard Curtis, Peter Lucey and Nuala O'Sullivan.
It was the third time in succession that Boden had beaten St Vincent's in the final.
And those finals have been getting closer and more compelling by the year.
Last season, and in 2013, there was only a goal between the sides.
St Vincent's will be in the mix again this term. They are in Pool 2 with St Oliver Plunkett's/ER, Lucan Sarsfields and Naomh Mearnóg.
Outside of Boden, Mearnóg are the last Dublin club to have won the prize, defeating Good Counsel in a pulsating match at the Iveagh Grounds in 2009.
Isles secured the title in 2003, and they were last in the final in 2010, falling to Boden, who overcame Raheny in the final the following season.
It was Raheny's first appearance on the blue carpet.
In their previous life, Eoghan Ruadh won a hat-trick of Championships in 1967, '68 and '69.
That was a real golden era for one of the most distinguished clubs in the city.