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Blues can wear Pride on sleeves

WITH just 10 days until their Heineken Cup semi-final it's the perfect time for Leinster to sign a dragon.

Fans will be able to wear their pride on their sleeves after the Blues' latest signing.

The team has taken on a style of watch that shot to prominance on TV show Dragon's Den.

Pride Watches will soon be releasing the official Leinster supporters watch.

Watch maker Jason O'Reilly set up the company which makes silicon watches in county colours. His business endeavour grabbed national attention after making hard-nosed entrepreneur Gavin Duffy cry in the Den.

Mr O'Reilly told the Herald that it's "amazing" to be now making watches for his favourite rugby team in the country.

"It's amazing, absolutely amazing. I'm into rugby and I follow Leinster, so it's just great.

"I walked onto the pitch in the Aviva at half-time [during the Leinster-Cardiff game], and the watches were up on the screen, and it was just the best feeling in the world," he said.


"To have 50,000 people supporting you, it's unbelievable."

The silicon watches are expected to hit the shops in three weeks -- which will be just in time for the Heineken Cup final at Twickenham if Leinster make it through against Clermont Auvergne.

That's a final which Jason is confident will feature the boys in blue.

"Roll on the semi-finals. Leinster hammered Cardiff, and they're playing unbelievably at the moment.

"And if it stays that way, great. We can sell more Leinster watches," he joked.

Jason also has a meeting planned to try and create similar watches for Munster supporters.

"It would be ideal to get all the provinces," he explained. "We want to get something for everyone."

Jason revealed to the Herald that he would not be where he is today, had it not been for the RTE show.

"It was my absolute last shot," he said. "I owe it all to the Dragons.

"Money has been coming in slowly, things are starting up. But I can see a light now that I couldn't see before."

Though Niall O'Farrell and Sean O'Sullivan are Justin's official Dragons, he says he's been receiving mentorship from all of them.