Snap, crackle and shot – anyone for vodka Krispies?

Michelle Locke

CEREAL is not just for breakfast these days, with new ranges of cereal-flavoured ice cream, lip balm and even vodka.

And trendy New York restaurants have begun experimenting with desserts that contain the classical breakfast flavours.

These include the Shaved Ice Sundae with a topping of Cap'n Crunch at popular Brooklyn restaurant Talde or the Rice Krispies that top a flourless chocolate cake at Morimoto NY.

Looking beyond restaurant menus, there are lip balms that come in the flavours of sweet cereals Trix, Cocoa Puffs and Count Chocula.

Betty Crocker has cereal-flavoured muffin mixes including Cinnamon Toast Crunch.

And Three Olives Vodka has released a cereal-flavoured vodka called Loopy with a strikingly Froot Loops-style motif on the bottle.

The trend ties into a broader hankering for retro foods and flavours, heavy on the comfort factor, says Cathy Nash Holley, publisher and editor-in-chief of the trade magazine Flavor & The Menu.