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Sorry Sofia, but the Emmys 'joke' was very much on you

Sofia Vergara is little more than a sexpot piece of meat to be gawked and drooled at. She's a bimbo with no talent and here solely to be ogled and laughed at.

Well, at least that's what you'd think given the offensive turn she did at the Emmys. She allowed herself to be put on a pedestal and be spun around like she was on a spit.

The turn, literally and figuratively, was unfolding as the president of the Academy of Television Arts & Sciences, Bruce Rosenblum explained: "We never forget that our success is based on always giving the viewer something compelling to watch."

Geddit? Sofia then stepped off the rotating pedestal.

The whole piece was so uncomfortable to watch.

White older man looking at a 'hot Latina'. Creepy stereotype, anyone? Icccckkkk.

The so-called joke was possibly supposed to be a commentary on how actresses are hyper sexualized and objectified, but the punchline never came.

Perhaps they felt obliged to be ironic about racism and sexism, but the Emmys and Sophia should know that racism and sexism can't masquerade as humour and irony. They are what they are. Sexism and racism.

I think Sophia thought it would go something along the lines of, 'I'm Sofia Vergara and I'm hot but I'm really funny because I make fun of how hot I am'.

Actually Sofia, you took part in a grossly offensive and sexist bit of television that looked like it came from the corner of male chauvinism and misogyny, five decades ago. The fact that Sophia was complicit in all of this makes it worse.

She has denied accusations that it was demeaning saying: "It means someone can be hot and also be funny and make fun of herself and enjoy work and make money."

It might well benefit her that she played along, but for women in general, all this does is reinforce objectification - that what you look like matters more than what you do and say.

And it's compounded even further by the fact that Sofia is an award-winning, successful, supremely talented comedic actress.


But according to the Emmys she's just a hot Latina bombshell. A megawatt star that doesn't need to do this kind of thing.

What she could actually be doing is raising awareness about how few Latina roles there are in TV and film. That there's still relatively few decent roles for women. When there are, the gender pay gap is up to 30pc.

Sofia made a liar of Julianna Margulies who won lead actress and said: "What a wonderful time for women on television."

From where I'm standing, it doesn't look wonderful at all. It looks like women are the butt of the joke. Quite literally.