The lead up to Christmas is sprinkled with many twinkling delights.
There's the lights going up on your main shopping street, the Christmas parties and gatherings, the 12 pubs of Christmas and the sing-a-long to Frozen.
There's the ridiculous Black Friday madness that is attempting to take off in Ireland. And then, there's the Christmas advertisements on television.
Christmas ads have become the in-thing over the last few years, with companies staging minute-long mini-films.
With nostalgia on overload, we are cleverly manipulated to reminisce, to cry, to wonder and to buy.
When I was young we had to make do with the Kellogg's ad, where the little girl meets Santa who is munching on a bowl of Corn Flakes (like he ever would!).
And the Coca Cola ad - "holidayyyyyyys are comin, holidayyyyyyys are comin".
I love most Christmas ads. But there are some I despise, mostly the perfume ones.
The worst one is Matthew McConaughey and Scarlett Johansson talking absolute s**** to each other: "We should go back...yes, we should." Ewww. Shaddduppp!
So here's my general feelings about what is on offer at the moment.
The John Lewis one with the penguin - not as good as last year with the bear and the hare. The M&S fairies - annoying after the second watch.
The Aldi one with the big white house - I love it, I want to go to that house.
The Boots ad with the nurse getting home after a big shift (stop sniggering - a work shift) - that it makes me cry. The Dad bringing home a snow cloud - I want a snow cloud!
And of course the one I am waiting for - the Guinness ad. My all time winner.
Overall the Christmas ads are hugely entertaining. I might not always buy, but they certainly make me cry!