The problem with Millie Mackintosh's 'hairy leg selfie' is that they're not hairy.
The former Made In Chelsea star posted a snap of herself soaking up the sun in Marrakech.
The snap revealed some hair on her legs and led to comments that she'd essentially 'let herself go'. She responded that it was "empowering".
Empowering how, exactly? Her legs aren't hairy. They're just not. There's a bit of fluff on her thighs. As in she's not a Barbie.
By responding to the 'hairy leg' comments, Mackintosh actually implied that natural is not OK. Because the fluff on her thighs was a long way off hairy...in fact if anything her legs look smoothed and buffed.
Hair on women has always been at the frontline of feminism. Remove it and your pandering to men. Don't and you're a humourless feminazi.
The Armpits4August social media campaign encouraged women to get sponsored to grow their underarm hair for charity.
The aim was also to challenge beauty norms, with organisers stating: "we should be deeply concerned that we live in society where hair on adult women is seen as shocking and disgusting."
The issue for me is that feminists should not have to not remove hair. If they want to wax or shave, they should.
If feminism isn't about choice for women, what is it about?
But when we start calling someone who has the teeniest bit of fluff on their thighs, 'hairy', it's clear that the world we live in today has become so petrified of anything natural, being groomed to such a degree has become a byword for being duped.