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UTV Ireland needs more than logo fix

Six months after it launched, UTV Ireland's viewership figures are dire and, aside from two UK soaps they show on weeknights, few are tuning in. They have been honest enough to admit this, with MD Michael Wilson stating that "we've gone under the bonnet...what's working, what's not working". And Wilson has conducted a diagnosis and identified the source of the problem - UTV Ireland's green logo. "We're awfully green," he said, "I think the green palette is a little bit harsh. We want to be more inviting and bring the audience into all parts of the output." So now you know why less than 5,000 people have been tuning into UTV Ireland's flagship news programme. It's because it has a green logo...