Mrs Brown's Boys D'Movie looks set to be a major hit.
With the public, of course, Critically it's been slaughtered, branded as coarse, superficial, contrived and humourless. And worse, probably.
This is hardly surprising. After all the show the movie's based on has never been a favourite of the critics.
Liveline host Joe Duffy, who had a cameo role in the movie, was left unimpressed by the avalanche of bad publicity, as you would imagine.
Duffy reckons the movie will be a massive success and says O'Carroll should be lauded for it.
I'm sure many would echo Joe's sentiments.
Personally, I have never grasped the crude humour of Mrs Brown's Boys. It's just not up my street.
However, I am delighted at the show's massive success in the UK in recent times and the great opening weekend the movie witnessed at the box office.
If any of our more 'serious' writers or stars had achieved this sort of success the chattering classes would be praising them from a height.
But it's a different story when the star is Brendan O'Carroll, it seems.
But O'Carroll is, of course, having the last laugh, and he's having it all the way to the bank.
I'm sure that the words of the critics won't bother him.
And I've some simple advice for them.
If you don't like it, don't watch it - it really is that simple.