Dry January. When alcohol's on the bench, it's time for coffee to tog out.
That's why, when you look around you, you'll see so many people who look like they believe in themselves.
While booze might help you cope with the things you can't achieve, coffee helps you achieve the things you can.
It's what the beverage does, you see. As part of generation jitters, without our coffee we've no discernible personality. 'Sure, I'll work without coffee', said no one. Ever.
I'm quite traditional when it comes to mine. Just black. No milk. No sugar. No lattes, cappuccinos, frothy or whipped anything.
And first thing too. See, I drink for your protection. Coffee before talkie. Anger management courses are expensive, you know.
There's also the comforting ritual associated with my morning coffee: no fancy machines just a cafetière. Enough time to let it really brew before you plunge.
After years of being told how bad it is for us, there was good news for caffeine addicts this week.
New research revealed that coffee can protect against melanoma, the deadliest form of skin cancer.
The report, published in the Journal of the National Cancer Institute, found that four cups per day can cut the risk for deadly skin cancer by 20pc. But decaffeinated coffee didn't provide the same protective benefits.
Previous studies have also suggested that drinking this much coffee per day reduces the risk of Alzheimer's disease by 20pc and the risk for type 2 diabetes by 2pc.
In fairness, coffee and caffeine have also been linked to both beneficial and adverse health effects. A study last October found genetic variants linked with coffee consumption habits. I guess this helps explain why a given amount of coffee or caffeine has some people ripping around like the energizer bunny and others barely civil.
Thankfully then there will be no need for us to go through horrific caffeine withdrawal.
You know the feeling. Within 24 hours of swapping your cup of Joe for a herbal tea you feel mentally foggy.
Your muscles are tired, even when you haven't done anything strenuous, and you're more irritable than usual. ('What do we want?' 'Coffee.' 'When do we want it?' 'I'm going to kill someone')
Over time, an unmistakable throbbing headache sets in, making it difficult to concentrate on anything. Which leads us to the only problem with coffee - trying to find the mental effort to make it... when you haven't had it.
People who are overweight or obese are used to being treated differently.
It takes place on the bus, in shops, in work, in daily life.
A 2009 study found that weight discrimination in the US increased by 66pc over the previous decade and is comparable to rates of racial discrimination, especially among women.
Negative stereotypes that overweight people are lazy, unmotivated, sloppy and lack self-discipline, persist.
This week, an article published in the British Medical Journal on the way doctors treat overweight people has been generated major debate.
Contributor Emma Lewis wrote of her experience as a fat person in healthcare settings.
"Almost every consultation I've ever had - about glandular fever, contraception, a sprained ankle - has included a conversation about my weight."
She goes on: "That destroys any...trust that might have existed between me and my doctor."
Other studies have shown that medical students show a strong subconscious bias against fat people.
Researchers for the journal Academic Medicine found that fat patients are less likely to be treated with respect and more likely to be the butt of jokes.
Fifty-four percent of doctors said they were fine with denying fat people treatment, meaning they don't even have the excuse of their bias being a subconscious one.
Perhaps instead of fat shaming patients, doctors need to have a look at the Fat Acceptance Movement.
This is a social movement seeking to change anti-fat bias in social attitudes.
Instead of moral judgments fat people might get a little civility in the doctor's office.
DOES anyone else think it's strange that Dakota Johnson is on the cover of February's Vogue?
Who? Exactly. She may be on the brink of fame but she's not a superstar yet. She plays the female lead in Fifty Shades of Grey and the interview is largely 'I'm totally normal' (she grew up in Hollywood with Don Johnson and Melanie Griffith as parents, so no, she's not). Add to this her line 'I just want to live in the country and be anonymous and grow vegetables'. Really? Well don't audition and star in one of the most anticipated films in years then.
DI'm disappointed to hear that Conor McGregor's shot at the UFC title isn't happening in Croker. If Irish fans want to catch the fight they'll have to get up in the middle of the night in May to watch it take place in Vegas. I met the Notorious at an awards ceremony last year and he was decidedly charming. He may be showman but he seemed like a really decent guy with his head screwed on.