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BETS ARE OFF ON THE WISDOM OF PADDY POWER'S OSCAR CAMPAIGN

SO here's a question: is the latest Paddy Power ad offensive?

You know the one, with Oscar Pistorius' head superimposed on an image of an Oscar trophy, encouraging members of the public to bet on the outcome of his murder trial with the words: "Money back if he walks."

So let's get this right. Paddy Power are having a joke at the expense of Pistorius having prosthetic legs. They are treating a murder trial as though it was a sporting event, simply because it is being televised. They are encouraging people to start gambling – you have to be registered online with the company to participate – with a "no-lose" offer. And they are implicitly suggesting that Pistorius should be found guilty, as they are willing to compensate everyone who would lose their money if he is acquitted.

So the question should actually be phrased thus: is there any part of Paddy Power's campaign that is not grossly offensive and idiotic?

Money back to anyone who bets on yes.


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