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YouTube to introduce pay channels

INTERNET giant YouTube is poised to announce a series of pay channels, an industry source has revealed.

The content will be in addition to the millions of videos viewers watch for free on YouTube.

YouTube said it was looking into creating a "subscription platform" that provides its partners with a way to generate revenue beyond video rentals and placing ads in and around content.

Executives hinted at the coming pay channels at a preview event in March ahead of a meeting in New York with advertisers.

Introducing pay channels would accustom fans of YouTube to paying for content, something the site is not known for, although it has sold and rented movies and TV shows since late 2008.


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