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'Where else in the city centre would you go to buy toys?'

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Maurice Doyle, General Manager Banba Toymaster on Mary St. Photo: Doug O'Connor

Maurice Doyle, General Manager Banba Toymaster on Mary St. Photo: Doug O'Connor

Maurice Doyle, General Manager Banba Toymaster on Mary St. Photo: Doug O'Connor

BANBA Toymasters, which dates its origins to 1945, is moving with the times and uses Facebook to attract its young customers.

The store in the Henry Street/Mary Street shopping area is a key attraction at Christmas time, birthdays and for children looking to spend Communion money.

The Banba was originally a bookshop, but morphed into the toy business along the way, according to general manager Maurice Doyle (above). "This is our 26th year here," he said. "We have Smyths toy store nearby, so where else in the city centre are you going to buy toys?

"It is competitive with Smyths and we have to keep our prices keen," he said.

 

Tougher

"We've had to reduce a lot of prices. There was stuff sitting in the warehouse and there was no point in it gathering dust," he said.

"We're using Facebook and it's certainly helping," he said.

The store has slimmed down its staff, but does recruit before Halloween and Christmas, and they have also changed the way they operate to cope with the tougher economic climate.

"It is no longer buying a container-load of toys, but smaller and lots more often," Mr Doyle said.

A movie release of Ironman 3 means there is a lot of publicity, but toys associated with it have to be moved within four or five weeks, "otherwise they will be worthless".

"We have to remain positive. There's no point in being bleak," Mr Doyle added.

hnews@herald.ie


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