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We'll spend around €528m on Christmas dinner and drinks

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We'll spend around €528m on Christmas this year

We'll spend around €528m on Christmas this year

Ever thought about being creative and making your own gifts?

Ever thought about being creative and making your own gifts?

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We'll spend around €528m on Christmas this year

NOT everyone in Ireland likes the traditional turkey at Christmas - with 5pc preferring to dine on steak, a new survey has identified.

Irish consumers plan to spend well over €500m on food and drink alone this Christmas.

Consumer spending on Christmas dinner, biscuits, chocolates and festive drinks will rise by 3.6pc to €528m this year, according to the study.

Commissioned by ecommerce website Webloyalty, the report found that more than three out of four people plan to spend up to €20 per person on Christmas dinner with the vast majority doing their shopping in store.

Only 9.1pc said they intend to do their food shopping online.

The traditional turkey dinner with all the trimmings is still the most popular choice although 5pc said they are planning on tucking into a juicy steak on the big day.

Customers are still loyal to traditional supermarket chains like Dunnes, SuperValu and Tesco with only 16.5pc saying they plan to shop in discounters like Lidl and Aldi.

Webloyalty general manager Guy Chiswick said shoppers spend more on food that anything other than gifts at Christmas.

"It was interesting to see that when it comes to shopping for festive food, the discounters don't fare as well as other well-known supermarket brands," he said.

"This indicates that consumers are willing to spend a bit extra on food at Christmas and there is also a clear demand for seasonal items with mince pies, Christmas cake and seasonal biscuits and chocolates on shopping lists around the country."

Chocolates and biscuits are viewed as must-have purchases with nearly half of shoppers admitting that a box of Christmas-themed chocolates are an "essential purchase".

Boozy seasonal drinks are also on the list with more than a quarter planning to buy eggnog or Baileys.

The figures come after An Post revealed they will deliver eight million items of post a day in the last two weeks before Christmas.

Irish customers have embraced online one-click shopping - spending a massive €6bn online this year. That's up 44pc on 2013, according to the Irish Digital Consumer Report.

"On a normal working day we handle over 2.5 million items but this November we'd be well over 3 million-a-day as online shopping gathers momentum. Between December 10 and Christmas Eve an avalanche of up to 8 million items a day will be delivered," said An Post communications chief Anna McHugh.

hnews@herald.ie


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