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We'll meet our rivals head on, vows TV3 boss

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TV3 presenters Lucy Kennedy, Anna Daly

TV3 presenters Lucy Kennedy, Anna Daly

TV3 presenters Lucy Kennedy, Anna Daly

They may have lost the rights to Coronation Street and Emmerdale but TV3 boss Jeff Ford seems undaunted by UTV Ireland's impending launch.

Speaking at TV3's Christmas party, Ford said he had seen the rival station's 2015 slate and described it as "basically the same as the ITV schedule but with the catchphrase 'out with the old, in with the U' which I presume is Pat Kenny's show".

aggressive

Ford said TV3 will meet their competition head on by launching their most "aggressive" schedule to date.

"We are not lying back," he said. "We are being very aggressive and thoughtful with all our programming from current affairs and news through to entertainment."

TV3 are launching 15 new programmes in 2015 including daytime programme Life, The Algorithm, Ireland's version of Gogglebox, and soap Red Rock.

hnews@herald.ie


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