MOBILE phones and cars are the last two things people would get rid of when faced with financial difficulty.
Most consumers would forego holidays, TV packages and household comforts before even considering ditching phones or trading in cars.
That's according to a new survey in which only 1.6pc of respondents said they would drop their mobile first to cut back on costs and a mere 3pc would choose their car.
In fact, 92pc said their car is essential to their way of life.
But not everyone is happy on the road, with 73pc complaining about fuel costs, a rate that rises to 82pc in Connaught.
Also, women are debunking the 'toys for boys' myth, with 92pc saying they are happy to try to repair their husband's car.
The cost of fuel is ranked as the most frustrating thing about owning a car, with road tax a close second.
Other irritants include breakdowns, the NCT and the cost of maintenance.
Some 29pc of respondents said they are most annoyed by poor driving, while just under 29pc chose other motorists' disregard for the rules.
A further 28pc said a lack of respect for other drivers bothered them the most.
The survey was carried out among respondents to the www.123.ie smiles index.
Some 48pc said they would cancel their holidays first if they hit financial difficulty, while some 24pc said it would be household luxuries.
TV packages (13pc) and gadgets (11pc) would also face the axe first by a significant number of people.
The index was launched yesterday to mark the start of the Smiling Miles campaign and the hunt for Ireland's happiest driver. Padraig O'Neill of 123.ie said: "Motoring should be a happy experience for consumers given the amount of money and time we spend on our motoring. The fact that other road users feature so highly on the www.123.ie smiles index as being the source of annoyance is very interesting.
"Put simply, if every road user feels that every other road user is showing no respect, then there is clearly an opportunity for us all to improve our driving behaviour and habits."
Drivers are asked to submit their happy motoring stories to email@example.com