Parents are using tablet computers to occupy children on long journeys, filling them with games, TV and films to keep youngsters quiet going on holidays, research has found.
A survey of 2,000 parents by deals website bespokeoffers.co.uk found that almost half (46pc) with children aged between three and 15 admitted they were dependent on a 'nanny tablet' to keep children occupied during long journeys.
The most popular reasons for deploying a tablet were to end cries of 'are we there yet?', stop back seat tantrums and to enable parents to properly focus on driving.
Some 40pc said they have purchased a secondary tablet for their children, a statistic that backs up recent findings from the UK's regulator Ofcom that found one in 10 toddlers had a tablet, as did more than 70pc of five to 15-year-olds.
The parents added that a child-friendly "rough and ready" tablet always travelled with them.
Managing director of bespokeoffers Ronnie Denholm said: "We are a nation of gadget lovers, and the rise of the 'nanny tablet' shows how ingrained this technology has become within family life.
"Our research shows that tablets are becoming a vital holiday companion, as parents increasingly use them to keep children occupied on long summer journeys."
The research also found that the average modern child now owns €530 worth of gadgets by the time they're seven, and €770 worth by the age of 15.