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VIP drivers spruce up

VIP taxis is introducing a chauffeur uniform for its drivers as part of a complete rebrand of the company.

The firm, which caused a stir with a racy photoshoot of Georgia Salpa to warn women about the dangers of rogue taxis, says it is keen to recruit "top quality, professional drivers".

And to underscore this, the firm says all VIP Taxis staff and drivers will wear a shirt with the company logo, dark suit trousers and shoes in charcoal, light grey and burnt orange to ensure consistency across the brand.