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Twinings takes ad win

Tea brand Twinings has won Britain's ad slogan of the year for its 'Gets you back to you' line.

The judges felt the slogan coined by AMV BBDO ably projected the brand's qualities and set it aside from other teas. The UK Lottery's 'Life Changing' and the Campaign Against Living Miserably (CALM) 'The silence is killing us' were runners-up.