Weary TV marathon man Phillip Schofield wound up his 24-hour broadcasting challenge yesterday as he was cheered from the ITV studios after telling viewers: "It's been great fun."
The presenter abseiled down 22 storeys, enjoyed a rooftop midnight feast and even chatted to Prime Minister David Cameron during his full day on air as part of a charity fundraiser.
Schofield (52) finished his mammoth stint as he had begun by appearing on his regular show This Morning alongside co-host Amanda Holden.
He reached the end of his challenge as guests and production staff on the show counted down the last 10 seconds before forming a guard of honour who cheered and clapped as they lined his exit from the studio as he left with his wife, Steph.
Schofield had been set the bleary-eyed task for this year's ITV Text Santa campaign, and during his hours on air he gave a weather forecast and took part in an I'm A Celebrity-style Bushtucker Trial.
Much of the marathon had been part of an ongoing ITV3 broadcast, but he also appeared on a number of ITV shows including Loose Women and prepared a fry on the Lorraine segment of the station's morning schedule.
He braved a dizzying abseil down the 22-floor ITV studio building which overlooks the Thames and had to remember a series of objects during his descent. His memory powers helped him to add £12,000 (€15,000) to the fundraising total.
During the broadcast yesterday, Schofield spoke to David Cameron who announced that the Government would contribute up to £50,000 (€63,000) to the Text Santa appeal.
The presenter was handed a coffee by Mr Cameron to help him through his 24-hour ordeal as they spoke in the first live interview from the Cabinet Room, with Schofield saying he was "in a takeover mood" as he took in his surroundings.
But the Prime Minister told him: "I'm not moving."