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TV3 has put a call out to advertisers to replace Littlewoods as sponsor for the new X-Factor series starting at the end of August.

TV3 has put a call out to advertisers to replace Littlewoods as sponsor for the new X-Factor series starting at the end of August.

While the rate card charge is €1.1m, TV3's asking price is €750k. Last year's series averaged 420,000 viewers per show and the series reached 3.3m viewers. The new series see the return of Cheryl Cole (right) and Simon Cowell.


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