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Tory's new design will bag funds to help fight disease

DESIGNER to the stars Tory Burch has created this canvas tote bag which will be sold in aid of the annual Fashion Targets Breast Cancer Ireland campaign.

The limited edition bag, which features Tory's signature bright orange lining, will retail for €45.

All the proceeds raised will go to Action Breast Cancer, a programme of the Irish Cancer Society, and Europa Donna Ireland, which raises awareness of the disease in Ireland.

The tote is due to be launched exclusively at Brown Thomas and BT2 stores on Friday March 19, when the designer will visit the Brown Thomas Dublin store.

Tory Burch has a legion of celebrity followers including Cameron Diaz, Beyonce, Jennifer Lopez, Anne Hathaway, Reese Witherspoon, Uma Thurman, Hilary Swank, Isla Fisher, Rachel Weisz and Katherine Heigl.

When she appeared on Oprah in 2005 as the "Next Big Thing in Fashion" her website received eight million hits the following day, catapulting her into the fashion elite.

Now in its sixth year, the Fashion Targets Breast Cancer campaign has gone from strength-to-strength in Ireland having raised f500,000 through the sale of the bullseye target T-shirts, and tote bags designed by Diane von Furstenberg, Orla Kiely and Paul Smith.

For this year's campaign, Brown Thomas approached Tory Burch to design a bag which would appeal to women of all ages.

The tote reflects this season's hottest trend -- leopard print -- and Tory Burch's signature design style, while incorporating the distinctive Fashion Targets Breast Cancer logo.

The bag will be sold in Brown Thomas, Dublin, Cork, Limerick and Galway and BT2 Grafton Street and Dundrum and Blanchardstown Shopping Centres.

Meanwhile, the latest data from the National Cancer Registry of Ireland shows that 2,815 new cases of breast cancer were diagnosed in 2008. One in ten women living in Ireland will develop breast cancer during their lifetime.