WOMEN may love trying out faddy diets – but many soon put the weight back on again.
New research shows that over 70pc of women who have tried a fad diet are unsuccessful at maintaining weight loss.
Half of women aged between 24 and 44 in Ireland have tried a fad diet and while most have achieved results, the majority were unsuccessful in maintaining the weight loss, according to research published by Kellogg's.
While the majority of participants (70pc) believe they were successful in losing weight on a fad diet, less than a third (29pc) of participants managed to maintain any weight loss and 76pc of those surveyed are now seeking a long-term solution to weight loss.
The study also targeted dieticians from the Irish Nutrition and Dietetics Institute (INDI) and found that the majority (95pc) of those surveyed agreed that individuals who follow fad diets are not successful at maintaining their weight loss on a long-term basis and run the risk of vitamin and mineral deficiency.
Richelle Flanagan, president of the INDI said: "We see fad diets come and go but none can replace the advice of a balanced diet for optimal health and well-being. Fad diets tend to focus on cutting out major food groups or very low calorie diets that are often imbalanced and lacking in key nutrients."
Nearly 20pc tried fad diets because they heard of so many celebrities successfully doing it.
Over three-quarters (78pc) of consumers understood that fad diets cannot be part of a healthy lifestyle.
When dieticians were asked the same question 94pc believed that they cannot be followed as part of a healthy lifestyle and 96pc believe that fad diets can have significant health risks to those who follow them including vitamin and mineral deficiency (91pc), long-term weight gain (65pc) and impaired kidney function (49pc).
Meanwhile, separate research unveiled yesterday found that 90pc of women aged between 18 and 30 fear gaining weight.
The U Magazine body image survey revealed that none of the 253 respondents were completely satisfied with their body with 57pc admitting they began dieting at or before the age of 18.
A total of 67pc confessed to being unhappy when they look in the mirror while a massive 90pc are conscious of their body shape.
Some 32pc of respondents admitted size 8 is ideal and a further 39pc said size 10 is their perfect size.
Celebrity and the media are playing a part in women's body confidence issues.