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Talks start on digital future

The Broadcasting Authority of Ireland board meet for the first time today and have listed discussions on contract negotiations over Digital Terrestrial Television (DTT).

OneVision, which includes Eircom and TV3, has been seeking flexibility on the financing of DTT.

RTE have asked for a guarantee of €20m from OneVision to ensure that the commercial partners will stick with DTT if the state broadcaster builds the network at a projected cost of more than €100m.

Christmas FM brings in €70k

VOLUNTARY seasonal radio station Christmas FM raised more than €70,000 for the Simon Community charity in Dublin and Cork.

The funds generated last month are twice the original target revenues.

In its second year, the station broadcast a continuous mix of Christmas music and chat to audiences in Dublin and Cork and the money was raised by a combination of corporate sponsorship, texts and online donations.

Heineken to air rugby TV ads

HEINEKEN has created a series of ads to coincide with the 2010 Heineken Cup.

The ads focus on rugby moves including the intercept, the knock-on, the scrum, the skip pass and the up and under which will be broadcast during Munster and Leinster matches in the Heineken Cup.,

Aisling O'Brien, from Heineken Ireland, said that the ads would reinforce Heineken's long-standing sponsorship of the tournament since its inception in 1996.

Flahavan's oats campaign

TRADITIONAL breakfast cereal company Flahavan's have launched a TV and radio advertising campaign with an overall spend of €255,000.

The porridge brand have moved into contemporary animation-style TV ads, entitled Cold Mornings and Whatever Time You Have.

The advertisements, produced by Irish International, feature the traditional Flahavan's Progress Oatlets and its Microwaveable Quick Oats range.