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SuperValu flower deal

SUPERMARKET chain SuperValu has signed an agreement worth more than €500,000 with Dublin-based grower Uniplumo to supply poinsettia flowers for the Christmas season.

As a result, SuperValu will only stock 100pc Bord Bia quality assured Irish grown poinsettias – traditional festive flowering plants – which will retail at €3.

Now in its 17th year, Uniplumo's partnership with SuperValu has led the grower to increase the number of Poinsettias cultivated by 30pc during the past two years to meet demand, SuperValu said.