SUPERMARKET giant SuperValu was the most improved performer in the sector over the festive season.
The group recorded a 3pc growth for the first time in nine months and increased its market share to 19.9pc.
The Irish grocery market remained in growth for the latest period at 2.1pc, slightly ahead of the previous period when it was 1.6pc. Market information network Kantar Worldpanel said that for the 12 weeks leading up to December 26, 2010, Tesco increased its market share by over one point, to 27.2pc, compared with last Christmas.
Retailer Superquinn had a less prosperous Christmas, recording a dip in its market share from 6.4pc to 6.1pc.