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Soccer hero's dad hits a winner after taxi firmdoubles its trade

Irish footballer Andy Reid's father has seen his Dublin taxi firm double in business within the first few months of operation.

The company, run by Bill Reid and his sons, was one of the first to settle into the new Fatima Mansions area, once plagued by serious drug problems.

The small Dublin firm has gone from strength to strength and is now averaging about 1,200 calls a week.

Andy's brother, Keith, said that although there are slow periods, Reidy's Cabs is constantly looking at ways to generate business.

"We started with 15 cars and we've more than doubled that," he said. "We are really getting a great response from the locals and we now have more than 40 cars on the road."

Sunderland and Ireland player Andy visited the new and improved Fatima Mansions in November last year to launch the regeneration project.

Revenue of €130m was pumped into the Fatima Mansions area in a bid to combat poverty problems and encourage new business growth.

Dublin City Council provided the land and in return the developer Maplewood Elliot demolished 300 old flats and replaced them with 614 new homes, a leisure centre with a swimming pool, shops, a creche with 75 places, an all-weather pitch and enterprise units.

Alongside the cab company, a cafe is due to open shortly, as well as a gym and short-term tourist accommodation.

"The area has really started to take off," said Keith. "The students are starting to move back in and the regeneration committee are hard at work, the homework club is up and running.


"And there are free computer classes -- 10 of our drivers do classes there every Tuesday," he added.

Keith said new bingo sessions are due to begin next Tuesday and the cab company have put in place promotions to tempt locals.

"We've got a special fare of €5 to take senior citizens from the area to the bingo," Keith said.

"Dunnes Stores in Crumlin also has a free call facility."