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Smiles create loyalty

A SMILE and a friendly greeting can make consumers feel loyal towards small and independent companies, says new research.

People are willing to pay more for a product from a small and medium-sized firm (SME) rather than deal with a large retailer, a study by Kingston University and Barclays Bank suggested.

Three out of five feel loyal towards small and independent retailers if they are greeted with a smile, a survey concluded.


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