FASHIONISTAS patiently queued overnight to make sure they could get their hands on the exclusive new Versace range at H&M.
More than 50 hardcore shoppers waited for nearly 24 hours in order to get first pick of the collaborative line that hit shelves in H&M this morning.
The capsule collection, which includes leather skirts, vibrant dresses and printed trousers, ranges in prices from as little as €50 to an affordable €200 and is the first Versace range to debut at H&M.
Head of the global brand, Donatella Versace, joins the likes of Matthew Williamson and Jimmy Choo, who also enjoyed huge success with their lines.
The designer's much-anticipated creations went on sale in more than 300 stores worldwide.
Mum and daughter Deirdre and Fiona Dyer, from Howth, were first in line at the high-street shop's Dundrum store and set up camp at noon yesterday.
Keen fashion follower Fiona (37), was completely committed and even brought along her 10-month-old son Jack.
"We've been waiting for over 21 hours but we had to make sure we could get what we wanted," mum-of-one Fiona told the Herald.
"It was a long wait, but it was worth it and Jack has been fine.
"We've been given coffee throughout the night, we didn't sleep at all, neither did the baby.
She added: "We haven't been able to afford this kind of designer gear, so it's great to be able to buy some good style at a much cheaper price, we can get all the bling for less."
Caitriona Yeomans (23), from Kildare, made sure to arrive with plenty of time, after learning from previous experience.
"I came up for the Jimmy Choo launch a few years ago as well, but I came up too late -- this time I made sure to get here early to get the best choices.
"They only have what's there, so it's very much on first come first serve basis -- we all got wristbands to go in first and have a browse."