Roy Keane's explosive new biography was been leaked online just a day after it hit the shelves.
A 198-page electronic version of the tome, Second Half, is being circulated on the internet.
The pages of the PDF document version of the book are not watermarked and therefore did not originate from the digital copy distributed to some journalists over the last few days in the lead up to the book's launch.
The emergence online of the Ireland's assistant soccer manager is likely to be "piracy," said a spokeswoman from the UK publisher Orion Books.
However, they would not comment on any financial loss the leak will cause.
"We take all matters of piracy extremely seriously and we work with MarkMonitor, a company who specialises in brand protection. We will pursue this matter immediately," added the spokeswoman.
The apparently pirated online copy includes the colour photograph of Keano on page one and then lists the illustrations in blue font.
And instead of the images being in the centre of the physical book they are at the end of the document.
The former Manchester United captain, meanwhile, shaved off the impressive beard he had been growing for weeks.
The FAI tweeted last night "RIP the Beard!
"Roy has decided to shave the night before our first home qualifier," the organisation said, referencing today's Ireland clash with Gibraltar.
Keane took to the Aviva Stadium on Thursday to launch his new biography as written by Man Booker prize winner Roddy Doyle.
And on the same day and in a bizarre twist of fate his former manager Sir Alex Ferguson was also speaking in the capital.
The pair have been feuding since Keane openly criticised his team-mates in an MUTV interview in 2005.