It's the show that TV3 hope will rival the top British soaps, and they've taken a leaf out of Love/Hate's book, drafting in an experienced garda to help Red Rock in the authenticity stakes.
The Ballymount-based broadcaster has begun a big publicity drive for the show they hope will make up for the loss of Coronation Street and Emmerdale to UTV Ireland in the new year.
The drama will hinge on a garda station in a Dublin seaside town and the rivalry between two feuding families, the Kielys and the Hennessys.
The Hennessys have three adult children: Claire, Michael and Darren and are the town's more well-to-do family.
Their rivalry with the Kiely's relates to a sneaky business deal years before.
"Our ambition is to make this feel very relevant, very contemporary and as realistic as possible," producer Gareth Philips said.
Taking the lead from Love/Hate - which boasted a serving garda, Kieran O'Reilly among the show's stars - Red Rock has an on-set advisor who is a former member of the force.
Ian McLoughlin has 25 years experience in the gardai across a range of different beats in both the capital and around the country.
He joined the cast and crew on set to ensure that they got it right when it came to portraying the life of an Irish officer of the law.
"He's retired now but he has basically seen it all and done it all," Gareth revealed.
"He's given us loads of ideas for stories."
With actors from Love Hate and production staff from Fair City TV3 is ready to go to bat with UTV with its original first original soap.
The big-budget production boasts a €7m spend and is already lined up to run for two years.
Red Rock will be aired twice a week and it is hoped that the show will capture a large audience share for the Ballymount broadcaster.
"It's not about high crime - what we will be featuring is the everyday policing," Gareth said.
The English producer brings a wealth of experience to the table, having worked on Coronation Street, Hollyoaks and Fair City in the past.
But he is determined that the show will be set apart also from the traditional soap that audiences are used to.
"There is an appetite in Ireland for realism in drama and you can see that by the success of Love/Hate," he said
"Whilst we are a pre-watershed show and we are going for a different audience nonetheless we still want this to feel like there is an edge to it".
Red Rock's cast is composed mainly of up and coming names in the Irish acting scene.
Philomena actress Cathy Belton, Richard Flood - who is fresh from US show Crossing Lines - and Love/Hate's Denise McCormick have brought the most TV experience to the show.
The shows will air on different nights according to TV3.
SEE DIARY, PAGES 20-21