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Read all about it - newspapers' body gets a new image

As the newspaper industry gets to grips with the changes in Ireland's mediascape, the body charged with promoting the power of the press has unveiled a new look. What up to now was known as the National Newspapers of Ireland (NNI) has become NewsBrands Ireland. Addressing advertisers at the launch in the Chocolate Factory, chairman Vincent Crowley said the new name reflects today's reality of newspaper publishing and news delivery.

The former chief executive of Independent Newspapers says national press is no longer just about traditional print publishing. It's about owning news media brands - both print and online. For many people 'newspaper' still means the printed title they buy at their local news agent every day. But for today's younger readers, news media brands are consumed online.

NewsBrands Ireland co-ordinating director Dara McMahon says the group, which represents 16 national titles across nine publishers, plans a major review of the Joint National Readership Survey (JNRS), conducted by Millward Brown.

The winning agency in NewsBrands Ireland's first press planning competition for young media executive was PHD. The PHD team comprises Kevin O'Sullivan, Carina Moran, Emer O'Donoghue and Alex O'Connor. Teams had only a few hours to prepare their strategies and plans, following briefings from Newsbrands' ad department executives.

The teams had just six minutes to present to three judges - Ger Roe, creative director of Publicis, Jennifer Fitzsimons, national advertising manager, Harvey Norman and Javelin media director Ruth Payne. Teams from OMD and Mindshare were highly commended.