Rob Kearney made his appeal as arguably Ireland's most marketable rugby player last year count with accumulated profits at his firm jumping to more than €220,000.
With the retirement earlier this year of rugby superstar Brian O'Driscoll, Kearney is perhaps best placed to become the Irish rugby's most in-demand personality.
This follows new figures just lodged by Kearney's Willville Promotions Ltd with the Companies Office showing that the Ireland star is putting his masters in business to good use with profits jumping by €33,573, from €190,874 to €224,447, in the 12 months to the end of December last.
Kearney is amongst a host of current Irish internationals, including Jamie Heaslip and Cian Healy, who have established promotional firms to take advantage of their marketing potential.
He recently invested in Dublin pub Bridge 1859 along with his brother Dave, Jamie Heaslip and fellow player Sean O'Brien and businessman Noel Anderson,
According to new accounts filed by the Kearney's firm, the cash pile at his firm dipped from €190,081 to €154,790.
The accounts, however, showed that Kearney was busy during 2013 investing the spoils from his lucrative professional rugby career, with the value of his investments increasing from €15,000 to €65,000.
The filings show that Rob Kearney's younger brother, Dave - who plays on the wing for Ireland - sits on the board of the firm, but the company, trading as RK 15, is 100pc owned by Rob.
The 28-year-old Co Louth man has played 55 times for Ireland and represented the Lions in the 2009 series against South Africa and again last year in the series against Australia.
During a previous lay-off through injury, the former UCD student completed a master's degree in business.