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Primark sales up 14pc

SALES at Primark are expected to be up 14pc on last year after a "very strong" growth.

The increase has been driven by a 4pc rise in like-for-like sales for the six months to the end of February, as well as a rise in retail selling space and superior sales densities in the larger new stores.

Figures for Primark – which trades as Penneys in Ireland – were published by parent company Associated British Foods.

It said sales in the first eight weeks of the financial year were held back by unseasonably warm weather and strong comparatives in the previous year, but the rest of the period,which included Christmas, saw excellent trading.